Sent instantly via emailNo physical delivery requiredFree (of course)

Can I send it directly to someone else?

Right now, we’ll email the gift card to you — so you can forward it or print it out. “Send to a friend” is coming soon.

Gift Cards expire after three years.

What can it be used for?

Everything in our store—including future releases.

Formi Digital Gift Card

Comfort, gifted.

A thoughtful way to support new parents — without the guesswork.

Give them the gift they actually use (and thank you for). Comfort, posture support and design-led care that makes feeding easier. Perfect for baby showers, parental leave, new arrivals, or any moment that says, “I’ve got you.”

Why you’ll love it:

Delivered instantly via email (no wrapping, no waiting)
Redeemable on all Formi products—now and in future drops
$239, $250, $370 denominations match product costs plus shipping

Formi Digital Gift Card

$50.00 AUD - $370.00 AUD

The gift of comfort, their way

Whether they’re pre-birth planners or knee-deep in the newborn blur, a Formi Gift Card gives them the freedom to choose support when they need it most.

No sizes. No second-guessing. No re-gifting. Just thoughtful design that hits the mark.

Perfect for

Baby showers & parental leave
New parents who’ve already got “everything”
Friends and family overseas
Anyone who loves thoughtful, beautiful design

Baby showers & parental leave
New parents who’ve already got “everything”
Friends and family overseas
Anyone who loves thoughtful, beautiful design

Sent instantly via email
No physical delivery required
Free (of course)

FAQs

: Right now, we’ll email the gift card to you — so you can forward it or print it out. “Send to a friend” is coming soon.
: Gift Cards expire after three years.
: Everything in our store—including future releases.