Working together to support better posture, comfort and care for parents
At Formi, we’re passionate about making every feeding moment more comfortable.
Our ergonomic designs are trusted by health professionals, workplaces and creators who share our commitment to comfort, connection and better posture.
Explore our partnership opportunities below — we’d love to work with you.
Health Professionals
Support your clients’ comfort and recovery
Join a growing community of health professionals —from physiotherapists and midwives to lactation consultants, chiropractors and postnatal specialists —who trust Formi to support parents’ comfort and recovery. Thoughtfully designed to improve posture and reduce strain, Formi helps parents feed comfortably and confidently.
Corporate Sales & Workplace Programs
Thoughtful gifts for new parents and teams
Support working parents with gifts that make a difference. Formi offers custom packages and volume pricing for businesses wanting to celebrate new arrivals or include ergonomic tools intheir wellbeing initiatives.
Media & Partnerships
Collaborate with us to share the Formi story
We love working with brands, editors and creators who share our passion for design, wellbeing and the parenting journey. Whether you’re seeking expert commentary, product features or creative collaborations, our team can provide imagery, insights and interviews.
Affiliate Program
Share the Formi story and earn rewards
Join our affiliate community of health experts, parents and creators who love helping others discover better posture. Earn rewards while spreading the word about a product designed to make feeding easier, more comfortable and more connected.
Have a collaboration idea or question?
We’d love to hear from you.
hello@shopformi.com
Sign up today for your chance to win - plus get early access to new drops, expert tips and posture-led support for parents.

