Built for the feeding hours. Better with partners.
Formi started with one stubborn idea: the feeding hours were always going to happen, so someone should have designed for them properly. We did - and the people who recommend it, gift it, write about all sell it alongside us make it go further. If that's you, let's talk.
Professional Partners
Designed for the conversations you're already having.
If you work with new parents, you already tell them how to set themselves up for the long hours of feeding. Formi turns that insight into something they can take home and actually use - designed in Australia, made to last, and increasingly being discovered by the professionals who work with new parents every day.
Join the partner network and we'll send you the full professional pack - detailed product guidance, professional pricing and referral materials.
Corporate Sales & Workplace Programs
The parental leave gift that actually gets used.
Most parental leave gifts get a polite thank-you and a shelf. Formi gets used every day for the better part of a year - then keeps going at the home desk long after. A design-led way to tell the parents on your team you thought about them properly. Volume pricing, nationwide delivery, co-branding available.
Media & Partnerships
Tell the Formi story with us.
We work with editors, brands and creators who care about design, parenthood and the part of it nobody designed for. Whether you want the founder's story, product to feature, or something made together - we'd love to hear from you.
Affiliate Program
Spread the word. Earn for it.
If you already tell people about Formi, you may as well be paid for it. Join the affiliate program and earn commission on every verified sale - while helping more parents find the thing they didn't know was missing.
Have a collaboration idea or question?
We'd love to hear from you.
hello@shopformi.com
Sign up today for your chance to win - plus get early access to new drops, expert tips and thoughtful ideas for the early days.
