Formi started somewhere between the tears, neck and back pain and 3am Google searches.
Feeding was meant to feel natural - but for me, it felt like a daily battle.
Neck, back, shoulders, wrists. No matter how or where I fed, something always hurt.
Every health professional said the same thing: get a footstool.
But everything I found was bulky, clinical, or wrong for my space.
So I designed the products I needed - and couldn’t find.
Formi started somewhere between the tears, neck and back pain and 3am Google searches.
Feeding was meant to feel natural - but for me, it felt like a daily battle.
Neck, back, shoulders, wrists. No matter how or where I fed, something always hurt.
Every health professional said the same thing: get a footstool.
But everything I found was bulky, clinical, or wrong for my space.
So I designed the products I needed - and couldn’t find.
“As new parents, we’re often told to ‘just relax’ and ‘enjoy every moment.’ But when you’re feeding for hours a day and your body’s screaming for support, it’s hard to feel present.
Formi was created to start a conversation that’s been missing from parenting products: posture, and how it shapes the way we feel and function.”
— Lana Havenhand, Founder
Formi was designed in collaboration with Australia’s leading product designers, physiotherapists, lactation consultants - and real parents.
We started with one goal: to support your body while milk feeding, without compromising your space.
The result? A smarter, ergonomic footstool that lifts your knees, aligns your hips and anchors your posture.
Compact, easy to clean - and quietly beautiful.
Formi was designed in collaboration with Australia’s leading product designers, physiotherapists, lactation consultants - and real parents.
We started with one goal: to support your body while milk feeding, without compromising your space.
The result? A smarter, ergonomic footstool that lifts your knees, aligns your hips and anchors your posture.
Compact, easy to clean - and quietly beautiful.
“We wanted Formi to feel like a natural part of the home and of everyday life. A piece that offers comfort and ease when you need it and becomes part of the space when not.”
Kaine Whiteway, Soft Serve Studio
"The design is soft, elegant and contemporary, friendly for both parent and baby, yet visually aimed at parents. A fresh twist on the typical baby product, it integrates seamlessly into the home. Every decision was made with empathy for new parents, who often have only one hand free and countless tasks, ensuring the product feels intuitive and supportive in real-life use."
- Charlie Payne, Vert Design
Every curve, finish, and detail of the Formi Footstool was considered with intention. It’s Australian-designed, rigorously tested and built to last beyond the baby phase.
Because parenting tools should support your body - and your home.
We’re proud to be part of a design culture that’s thoughtful, functional and deeply human.
Every curve, finish, and detail of the Formi Footstool was considered with intention. It’s Australian-designed, rigorously tested and built to last beyond the baby phase.
Because parenting tools should support your body - and your home.
We’re proud to be part of a design culture that’s thoughtful, functional and deeply human.
We’re not here to fix your sleep routine, sell you another pram, or push more baby tech.
We’re here for your posture.
Because how you sit shapes how you feel - and when your body is supported, everything else gets a little easier.
Formi is the first brand dedicated to parenting posture. And we’re just getting started.
We’re not here to fix your sleep routine, sell you another pram, or push more baby tech.
We’re here for your posture.
Because how you sit shapes how you feel - and when your body is supported, everything else gets a little easier.
Formi is the first brand dedicated to parenting posture. And we’re just getting started.
Sign up today for your chance to win - plus get early access to new drops, expert tips and posture-led support for parents.
