- Pick your colour, order online
- Set up in seconds. Place it in front of your chair — no tools, no hassle
- Feed your way.
Breast, bottle or both — supported
The difference isn’t just posture — it's how your body feels during every feed.
Expert approved
I absolutely loved your product!! Gave it all the stars ⭐️ ⭐️ ⭐️ ⭐️ ⭐️. from feeding support for parents… to assisting tummy time, supporting sitting posture in the early years, foot support kids sitting at a table later on. It’s brilliant!! Well done! 🤍
Nicole Katzenellenbogen
Occupational Therapist, The Functional OT Studio
Loved by parents
“It’s amazing how something so simple can make such a difference.”
- Claire
Loved by parents
“I didn’t realise how much strain I was holding. My back thanks me.”
– Emily
Loved by parents
“Game-changer for long feeds or when you're nap-trapped.”
– Jessica
Need extra grip?
Perfect for slippery tiles and timber floors.
“Formi lifts your knees, aligns your hips, and eases tension in your back, neck and shoulders - a common challenge for new mums.”
— Anna Scammell, Women’s Health Physio & Mum to Cleo
“Formi lifts your knees, aligns your hips, and eases tension in your back, neck and shoulders - a common challenge for new mums.”
— Anna Scammell, Women’s Health Physio & Mum to Cleo
Support isn’t a luxury —
it’s what your body was asking for all along.
Formi is the first brand dedicated to parenting posture — and it’s just the beginning.
Formi is the first brand dedicated to parenting posture — and it’s just the beginning.
We’re here to help - hello@shopformi.com
We’re here to help - hello@shopformi.com
Sign up today for your chance to win - plus get early access to new drops, expert tips and posture-led support for parents.



