- Pick your colour, order online
- Set up in seconds. Place it in front of your chair — no tools, no hassle
- Feed your way
Breast, bottle or both — supported
Developed and tested with physiotherapists and lactation consultants, then tested again by parents in real homes, on real floors, at 3am.
Place it wherever you feed most: the sofa, armchair, glider or nursery chair. Settle into a more comfortable setup.
The gently curved base lets you rock softly or stay still. It's wipe-clean and water-resistant, light enough to carry room to room, and beautiful enough to leave out.
Developed and tested with physiotherapists and lactation consultants, then tested again by parents in real homes, on real floors, at 3am.
Place it wherever you feed most: the sofa, armchair, glider or nursery chair. Settle into a more comfortable setup.
The gently curved base lets you rock softly or stay still. It's wipe-clean and water-resistant, light enough to carry room to room, and beautiful enough to leave out.
The difference isn’t just posture. It’s how you feel while breastfeeding or bottle-feeding.
“So many parents struggle with posture while feeding. Formi tackles it head-on, and it works.”
Anna Scammell · Women’s Health Physiotherapist
+ Mum to Cleo
“So many parents struggle with posture while feeding. Formi tackles it head-on, and it works.”
Anna Scammell · Women’s Health Physiotherapist
+ Mum to Cleo
Support isn’t a luxury —
it’s what your body was asking for all along.
We’re here to help - hello@shopformi.com
We’re here to help - hello@shopformi.com
Sign up today for your chance to win — plus early access to new drops, expert tips and support for the feeding hours.



