Formi
The parenting support you didn’t know you needed - until every feed felt easier.
Less strain. More support. Beautifully simple.
The parenting support you didn’t know you needed - until every feed felt easier.
Less strain. More support. Beautifully simple.
Awkward angles. Back pain.
Hard-to-latch moments. Your back feels it, your neck knows it, your shoulders show it.
Formi lifts your posture, centres your body and brings baby closer - helping you relax,
distribute weight more evenly and feed with less strain, more calm.
Awkward angles. Back pain.
Hard-to-latch moments. Your back feels it, your neck knows it, your shoulders show it.
Formi lifts your posture, centres your body and brings baby closer - helping you relax,
distribute weight more evenly and feed with less strain, more calm.
Created with physiotherapists, lactation consultants and leading Australian product designers, Formi helps you support your feeding posture - every day.
Created with physiotherapists, lactation consultants and leading Australian product designers, Formi helps you support your feeding posture - every day.
Lifts your feet to create a 90-degree seated angle - aligning hips, easing pressure and reducing tension through your back, neck and shoulders.
Lifts your body and anchors your posture so baby rests higher — making it easier to latch, relax and connect. Encourages a naturally reclined position and instinctive feeding cues.
Curved base supports gentle rocking and micro-movements to boost circulation and comfort.
Created with Australia’s top designers, physiotherapists, lactation consultants — and real parents.
Compact and portable, with no setup needed. Just place and feed.
Designed to feel at home in your space — not just the nursery.
Durable, hygienic and fabric-free for daily use.
Textured base and optional Non-Slip Disc for extra security on smooth floors.
Breast, bottle, pumping — Formi has your back (partners love it too).
Formi started at 3am - somewhere between back pain and another desperate Google for “breastfeeding footstool.” Every postnatal expert recommended one. We couldn’t find one that worked - or looked good in our home. So we made it.
Designed in Australia with leading women’s health experts and product designers, Formi is posture-first support for milk feeding - and for you.
Formi started at 3am - somewhere between back pain and another desperate Google for “breastfeeding footstool.” Every postnatal expert recommended one. We couldn’t find one that worked - or looked good in our home. So we made it.
Designed in Australia with leading women’s health experts and product designers, Formi is posture-first support for milk feeding - and for you.
Expert approved
“So many mums struggle with their posture while feeding. Formi helps you sit with optimal alignment and feed in comfort.”
Anna Scammell, Women’s Health Physio | Mum to Cleo
Loved by Parents
“Love the concept! Still at the physio four years on after lifting and feeding two under two. Feeding was one of the most challenging aspects of new parenthood.”
Amee
Loved by Parents
“Great idea – I always had back pain. I wish I had this when I was feeding.”
Kari
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